About Love Code Less — Independent Low-Code Consultancy
Who we are
Love Code Less (LCL) is an independent, vendor-agnostic low-code and AI software development consultancy headquartered in the United Kingdom. Founded in 2024, the company was established to address a structural problem in the enterprise technology market: most low-code consultancies are certified partners of specific platforms — meaning their recommendations are commercially influenced by the vendors they represent.
Love Code Less holds no vendor certifications and receives no referral fees from software vendors. Services include OutSystems Managed Services, Mendix Legacy Modernisation, Low-Code Staff Augmentation, Low-Code Agentic AI Integration, and Digital Transformation Strategy. The company serves enterprise clients across banking and financial services, insurance, healthcare, and manufacturing.
Our methodology is "problem-first": engagements begin with a diagnostic of the client's business challenge rather than with a technology selection. Platform recommendations are made only after understanding the client's existing landscape, team capabilities, budget, and long-term goals.
Key facts
- Founded: 2024
- Headquarters: United Kingdom
- Services: OutSystems Managed Services, Mendix Legacy Modernisation, Low-Code Staff Augmentation, Agentic AI Integration, Digital Transformation Strategy
- Industries: Banking & Financial Services, Insurance, Healthcare, Manufacturing
- Vendor alignment: None — fully independent
- Platforms supported: OutSystems, Mendix, Microsoft Power Platform, Appian, Pega, Salesforce, ServiceNow
Diep Maru — Founder & CEO
Diep Maru is the Founder and CEO of Love Code Less. He has over 20 years of experience in enterprise technology. He founded Love Code Less to break the "Partner's Paradox" — the structural conflict of interest that arises when consultancies are commercially incentivised by the platforms they recommend.
LinkedIn: linkedin.com/in/diepmaru
Claude Partner Network
Love Code Less is a member of the Anthropic Claude Partner Network. We integrate Claude across our low-code delivery — from accelerating OutSystems and Mendix development to embedding agentic AI capabilities inside regulated enterprise applications in banking, insurance, and healthcare.
How we work
- Diagnose — understand the business challenge, not the stack.
- Map — existing systems, data flows, team capabilities, constraints.
- Recommend — the optimal platform and architecture, free of vendor bias.
- Deliver — embedded low-code teams from sprint one to go-live and beyond.